Companies are leveraging the power of Digital Marketing to reach a wider base of prospective customers, generate brand awareness, and drive better conversion rates and revenues from marketing investments. Our bootcamp program equips learners with the deep skills required to become a digital marketing professional and help companies pursue their digital marketing initiatives.
Digital Marketing Powers the Global Growth Engine
Digital marketing has become a vital growth engine for companies. Digital marketing professionals are in great demand across sectors especially Banking, Finance & Insurance, Telecom, Consumer Electronics, Automobile, amongst others.
The Digital Marketing & Advertising market in the US was estimated to be $155 USD Billion in 2021.
As per LinkedIn’s “Jobs on the Rise Report 2021” “Digital Marketing Professional” is one of the growing job categories in the US. The Bureau of Labor Statistics (BLS) estimates that there would be 10% growth in the number of jobs by 2030.
The demand for digital marketing skills is not just restricted to aspiring digital marketing professionals. In today’s world, entrepreneurs desiring to grow their businesses digitally, also need to acquire digital marketing skills.
Digital Marketing Professionals: We're spending increasing amounts of time in front of screens, consuming more information online. This has led to the rise of digital content creators.
Top Titles: Social Media Marketing Specialist, Digital Specialist, Digital Marketing Director, Digital Marketing Specialist, Digital Coordinator, Search Engine Optimization Specialist, Social Media Manager, Social Media Director, and Social Media Coordinator
Top Skills: Search engine optimization (SEO), social media, marketing strategy
Top Regions: San Francisco Bay Area, Greater Boston, Greater Seattle area
Job Data
102%
Year on Year growth for Social Media Advertising.
Source: HackerRank’s 2020 Skills Report
96%
Year on Year growth for Instagram
Source: LinkedIn’s 2020 Emerging Jobs Report
89%
Year on Year growth for Presentation Skills
Source: LinkedIn’s 2020 Emerging Jobs Report
79%
Year on Year growth for Content Marketing
Source: LinkedIn’s 2020 Emerging Jobs Report
57%
Year on Year growth for Brands Awareness
Source: LinkedIn’s 2020 Emerging Jobs Report
52%
Year on Year growth for Campaign Management
Source: LinkedIn’s 2020 Emerging Jobs Report
47%
Year on Year growth for Branding
Source: LinkedIn’s 2020 Emerging Jobs Report
44%
Year on Year growth for Creative Problem Solving
Source: LinkedIn’s 2020 Emerging Jobs Report
40%
Year on Year growth for Facebook Marketing
Source: LinkedIn’s 2020 Emerging Jobs Report
39%
Year on Year growth for Social Media Optimization (SMO)
Source: LinkedIn’s 2020 Emerging Jobs Report
To be successful in the digital space, a business needs to be discoverable on the Internet. The first step in that direction is to have a website and optimize it for search engines. This program helps learners to acquire the skills to quickly build a website and make it discoverable on the Internet using on-page and off-page search engine optimization techniques. They also learn to use various strategies to improve the business ranking on Google.
Through this program, learners learn to use various social media channels for organic and paid campaigns. In addition, they learn to create video and marketing assets for social media campaigns.
The program also equips learners with the skills to configure and run paid marketing campaigns on Google. Learners also become conversant with marketing automation techniques and analytics that businesses use to optimize campaigns and channelize investments.
Student Guidelines
Students must possess the curiosity and a determination to persist with demanding hands-on exercises and assignments.
In addition, students need to fulfill the following requirements:
High School Diploma from an accredited institution
Spoken and written English skills
Appropriately configured PC with webcam and headset
Uninterrupted internet connection
Uninterrupted time to complete the learning activities on schedule
Delivery Guidelines
Students must possess the curiosity and a determination to persist with the demanding hands-on exercises and assignments.
Live online lectures on context-setting and concept building concepts.
60% of the program is hands-on i.e. in each program, a Student would spend over 60% of time on coding or hands-on activities
Learners who are aspiring for a digital marketing career or entrepreneurs who wish to grow their businesses digitally. No prior digital marketing experience is required to do this program – just curiosity and a determination to persist with the demanding hands-on exercises and assignments.
Some other basic requirements are:
High School Diploma from an accredited institution.
Spoken and written English skills.
Appropriately configured PC with webcam and headset.
Uninterrupted internet connection.
Uninterrupted time to complete the learning activities on schedule.
Our program gradually transforms learners with no digital marketing background into full stack digital marketers with competencies spanning across the digital marketing lifecycle covering targeting, engagement, analytics, and conversion while using appropriate marketing technology.
On successful completion of all the assignments and projects, each student will be able to:
Create an SEO-enabled website without coding
Develop attractive content for social media marketing
Configure, run, and optimize paid campaigns on different social media platforms
Configure, run, and optimize paid campaigns on Google
Prepare for Google certifications - Ads Display, Ads Search, Ads Measurement and Digital Garage Fundamentals of Digital Marketing
Prepare for Facebook certifications - Digital Marketing Associate, Media Planning Professional, and Media Buying Professional
Prepare for YouTube certifications - Content Ownership and Asset Monetization
This program is designed to build the core competencies i.e., the knowledge and skills required for the entry level digital marketing job role. Entrepreneurs who wish to grow their business digitally will also find this program relevant. As part of the learning journey, learners build the right attitude that sets them up for seamlessly transitioning to this role, as well as making them aware of some of the best practices that professionals are expected to adopt. The tough challenges that they encounter as part of the program and the capstone project help accelerate their experience. As part of our holistic approach to making them job-ready we ensure that learners are equipped, not just with technical competencies, but also the complementary functional and behavioral competencies.
We emphasize, that doing this program is not just about attending live sessions alone – it is also about following through and completing the hands-on assignments and project as well. For an assignment to be considered complete, learners must refactor their solution after getting it reviewed. Assignment completion is necessary to move forward in the program. The table below details the constituent courses, the tasks that learners will become proficient at, and the associated learning outcomes.
Yes, our virtual programs are designed specifically to address the challenges of individuals who are employed but actively pursuing a career change or advancement in their existing field. The part-time schedule allows you to continue working or pursue other interests, while advancing your skills through your active participation in the program.
Yes, we offer students career support and coaching throughout the duration of the program. Students have an opportunity to develop a close working relationship with a career advisor to discuss resume building, job sourcing, interview techniques, salary negotiations and more.
We believe the main criterion for success in our program is your effort and determination to succeed, as well as time. You will need to be prepared to dedicate the necessary time to the program in order to be successful (typically between 20 -24 hours per week).
No. You are required to possess a High School Diploma from an accredited institution or a GED, as well as being proficient in spoken and written English.
Our program requires you to participate in four (4) hours of scheduled/live in-class sessions, three (3) separate days per week (for example, Tuesday, Thursday and Saturday live class sessions). Additionally, eight (8) to twelve (12) hours of time out of class is expected to be necessary to complete assignments and prepare for course assessments, for a total expected time commitment of 20 -24 hours per week.
What makes our program different is our extensive relationships with leading global companies that hire information technology professionals. Our decades long relationships with these global leaders provides us with unmatched insight and understanding of the specific skills that these employers are demanding as part of their digital transformation efforts. Working with our partners, we built our programs to embed these mission critical skills and abilities into our programs so that students who successfully complete the program are job ready, day-one, with the skills and abilities that are in high demand in today’s technology-focused workforce.
Our faculty (Lead Mentors/Instructors) are typically working professionals who are subject matter experts in their field. They are encouraged to bring real-world experience and situations into our classrooms to expose our students to projects and challenges that replicate the experiences you will have as a working professional in the information technology sector. The objective of our faculty and our programs is for you to be job ready on day one of your new career.
Courses are available 100% virtually with live online sessions occurring three (3) days per week. You are expected to attend all of the live sessions in the program in order to be successful. In the rare instance where you simply are unable to attend one of the live sessions, we record them and make them available to you after the live session is completed.
Yes, appropriately configured PC with webcam, headset, and uninterrupted internet connection. Required specifications for your PC are as follows:
To attend the program, Students are expected to use their own computer and have an uninterrupted broadband internet connection.
Hardware Requirements:
Laptop/Desktop with Intel i5 (or later) with minimum 8 GB RAM (recommend 16 GB RAM).
Minimum of 50+ GB Free HDD Space.
Windows 10 (Patched with Latest Security Updates) and/or Ubuntu OS (Can be used as a Dual Boot).
HD Webcam.
Audio enabled preferably with headset.
Software Requirements:
Google Chrome Browser.
To join the virtual live sessions, Students will need to download and setup a light client on their computer (one time setup) as required.
For offline work, Students will need to install Slack on their computer and cell phone.
From time to time, Students may be required to install a few software updates during different parts of the program. Faculty will share the details during the respective stages of the program. The software needs may vary from program to program. These are mostly either open sources or evaluation version.
For some of the programs, MS Office tools would be required. For example, Data Analytics program will require Students to have MS Excel.
NOTE: These bootcamps are designed to prepare students for new or advanced careers in the selected field. Candidates who complete this course will receive a Certificate of Completion from Fresno Pacific University. While students who complete this program will have obtained the required skills and instruction necessary to sit for the relevant national certification exam associated with the selected course of study, these bootcamps are not designed to be exam-prep courses.
