Digital Marketing Bootcamp

To be successful in the digital space, a business needs to be discoverable on the Internet. The first step in that direction is to have a website and optimize it for search engines. This program helps learners to acquire the skills to quickly build a website and make it discoverable on the Internet using on-page and off-page search engine optimization techniques. They also learn to use various strategies to improve the business ranking on Google.

Through this program, learners learn to use various social media channels for organic and paid campaigns. In addition, they learn to create video and marketing assets for social media campaigns.

The program also equips learners with the skills to configure and run paid marketing campaigns on Google. Learners also become conversant with marketing automation techniques and analytics that businesses use to optimize campaigns and channelize investments.

Student Guidelines

• Students must possess the curiosity and a determination to persist with demanding hands-on exercises and assignments.
• In addition, students need to fulfill the following requirements:
• High School Diploma from an accredited institution
• Spoken and written English skills
• Appropriately configured PC with webcam and headset
• Uninterrupted internet connection
• Uninterrupted time to complete the learning activities on schedule

Delivery Guidelines

• Students must possess the curiosity and a determination to persist with the demanding hands-on exercises and assignments.
• Live online lectures on context-setting and concept building concepts.
• 60% of the program is hands-on i.e. in each program, a Student would spend over 60% of time on coding or hands-on activities

Learners who are aspiring for a digital marketing career or entrepreneurs who wish to grow their businesses digitally. No prior digital marketing experience is required to do this program – just curiosity and a determination to persist with the demanding hands-on exercises and assignments.

Some other basic requirements are:

• High School Diploma from an accredited institution.
• Spoken and written English skills.
• Appropriately configured PC with webcam and headset.
• Uninterrupted internet connection.
• Uninterrupted time to complete the learning activities on schedule.

Our program gradually transforms learners with no digital marketing background into full stack digital marketers with competencies spanning across the digital marketing lifecycle covering targeting, engagement, analytics, and conversion while using appropriate marketing technology.

On successful completion of all the assignments and projects, each student will be able to:

• Create an SEO-enabled website without coding
• Develop attractive content for social media marketing
• Configure, run, and optimize paid campaigns on different social media platforms
• Configure, run, and optimize paid campaigns on Google
• Prepare for Google certifications - Ads Display, Ads Search, Ads Measurement and Digital Garage Fundamentals of Digital Marketing
• Prepare for Facebook certifications - Digital Marketing Associate, Media Planning Professional, and Media Buying Professional
• Prepare for YouTube certifications - Content Ownership and Asset Monetization

This program is designed to build the core competencies i.e., the knowledge and skills required for the entry level digital marketing job role. Entrepreneurs who wish to grow their business digitally will also find this program relevant. As part of the learning journey, learners build the right attitude that sets them up for seamlessly transitioning to this role, as well as making them aware of some of the best practices that professionals are expected to adopt. The tough challenges that they encounter as part of the program and the capstone project help accelerate their experience. As part of our holistic approach to making them job-ready we ensure that learners are equipped, not just with technical competencies, but also the complementary functional and behavioral competencies.

We emphasize, that doing this program is not just about attending live sessions alone – it is also about following through and completing the hands-on assignments and project as well. For an assignment to be considered complete, learners must refactor their solution after getting it reviewed. Assignment completion is necessary to move forward in the program. The table below details the constituent courses, the tasks that learners will become proficient at, and the associated learning outcomes.